Teens Frequently Encounter Alcohol Content on Social Media Platforms
Sunday, June 14 2026 - Permalink
Prevention EffortsSocial media platforms popular with teens regularly expose teens to alcohol-related content, and often, that content is created by influencers or sources in the alcohol industry. In a study, high school students reported they saw alcohol-related content most commonly on Instagram, followed by TikTok, YouTube, and SnapChat, with up to 40 percent of the alcohol-related content they viewed originating with influencers and up to 50 percent created by the alcohol industry. Teens reported high social media use. Music platforms, Instagram, and TikTok were the most popular, with more than 80 percent of participants reporting an hour or more a day on each. Read more...
