When Influencers Raise a Glass, Young Viewers Want to Join Them
Tuesday, February 24 2026 - Permalink
Prevention EffortsYoung adults who viewed influencer posts with alcohol were significantly more likely to desire a drink than peers who watched similar posts – from the same influencers – with no alcohol involved. The study in JAMA Pediatrics, led by Jon-Patrick Allem, an associate professor at the Rutgers School of Public Health, is the first randomized trial to demonstrate that exposure to alcohol in social media drives the desire to drink. Learn more...