Prevention Efforts

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Wednesday, July 8 2026

Chronic Heavy Alcohol Use May Accelerate Pathways Linked to Alzheimer’s

By System Admin, Wednesday, July 8 2026

Alzheimer's disease is a type of dementia that affects memory, thinking, and behavior. Chronic alcohol use is known to be a contributing risk factor for Alzheimer’s, but the means by which the neurodegeneration occurs remain unclear. New research focuses on how acetaldehyde, a toxic byproduct of alcohol metabolism, reshapes the brain at the molecular level and contributes to the development of Alzheimer’s. Read more...

Prevention Efforts

Sunday, June 14 2026

Teens Frequently Encounter Alcohol Content on Social Media Platforms

By System Admin, Sunday, June 14 2026

Social media platforms popular with teens regularly expose teens to alcohol-related content, and often, that content is created by influencers or sources in the alcohol industry. In a study, high school students reported they saw alcohol-related content most commonly on Instagram, followed by TikTok, YouTube, and SnapChat, with up to 40 percent of the alcohol-related content they viewed originating with influencers and up to 50 percent created by the alcohol industry. Teens reported high social media use. Music platforms, Instagram, and TikTok were the most popular, with more than 80 percent of participants reporting an hour or more a day on each. Read more...

 

Prevention Efforts

Saturday, February 28 2026

Alcohol Ads Linked to Increased Alcohol Craving and Consumption

By System Admin, Saturday, February 28 2026

Watching ads that promote alcohol has been linked to increased craving for alcohol and increased alcohol consumption for certain people. A study found that people who gravitated, either consciously or subconsciously, toward ads for alcohol instead of ads for other products experienced heightened craving for alcohol, and subsequently drank more than those who did not have a bias toward alcohol ads. Students who chose to watch alcohol ads, voluntarily or involuntarily, reported higher craving for alcohol. Read more...

Prevention Efforts

Tuesday, February 24 2026

When Influencers Raise a Glass, Young Viewers Want to Join Them

By System Admin, Tuesday, February 24 2026

Young adults who viewed influencer posts with alcohol were significantly more likely to desire a drink than peers who watched similar posts – from the same influencers – with no alcohol involved. The study in JAMA Pediatrics, led by Jon-Patrick Allem, an associate professor at the Rutgers School of Public Health, is the first randomized trial to demonstrate that exposure to alcohol in social media drives the desire to drink. Learn more...

 

Prevention Efforts

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