Prevention Efforts

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Saturday, February 28 2026

Alcohol Ads Linked to Increased Alcohol Craving and Consumption

Watching ads that promote alcohol has been linked to increased craving for alcohol and increased alcohol consumption for certain people. A study found that people who gravitated, either consciously or subconsciously, toward ads for alcohol instead of ads for other products experienced heightened craving for alcohol, and subsequently drank more than those who did not have a bias toward alcohol ads. Students who chose to watch alcohol ads, voluntarily or involuntarily, reported higher craving for alcohol. Read more...

Prevention Efforts

Tuesday, February 24 2026

When Influencers Raise a Glass, Young Viewers Want to Join Them

Young adults who viewed influencer posts with alcohol were significantly more likely to desire a drink than peers who watched similar posts – from the same influencers – with no alcohol involved. The study in JAMA Pediatrics, led by Jon-Patrick Allem, an associate professor at the Rutgers School of Public Health, is the first randomized trial to demonstrate that exposure to alcohol in social media drives the desire to drink. Learn more...

 

Prevention Efforts